![]() Under the 200 million-person standard, carriers can advertise nationwide coverage if their networks reach about 60.5 percent of the country's 330.4 million residents. The standard is over 15 years old and hasn't been updated for increases in US population. ![]() NAD says that, in general, "a wireless network can claim to be nationwide or coast to coast if the provider offers service in diverse regions of the country and the network covers at least 200 million people." As Verizon said in its announcement today, nationwide means that Verizon 5G "is available today to more than 200 million people in 1,800 cities around the US." That definition satisfies a standard set by the National Advertising Division, which is the advertising industry's self-regulatory body. "Nationwide" doesn't mean it's available everywhere, either. Verizon CEO Hans Vestberg said in May that 5G users on the non-millimeter-wave bands will see only a "small" upgrade at first. The newly enabled 5G runs on the same spectrum bands used by Verizon for 4G, so it won't be nearly as fast as Verizon's millimeter-wave version of 5G. But for most consumers, Verizon's 5G upgrade won't make much of a difference. ![]() Verizon today announced "nationwide" 5G coverage along with support for the new 5G-enabled iPhones.
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